Νικόλαος Δημητριάδης

Dr. Nikolaos Dimitriadis (MBA, PhD) has been applying neuroscience in business and education for over fifteen years. He is an award-winning communications professional, educator and consultant. He is the author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” (now in its 2nd edition) and “Advanced Marketing Management: Principles, Skills and Tools”, both for Kogan Page London. He spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication, he is a certified neuromarketer and he lectured at the Neuromarketing Manager Program at Hamburg Media School. He is a highly sought-after speaker and consultant, teaching regularly in MBA and corporate programs around the world. He was voted by the students the best lecturer at the MBA program of the Sheffield University Management School in the UK. Dr. Dimitriadis has studied more than 5,500 brains from 25 countries for neuromarketing, neuroHR and academic purposes. He has worked with major brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, T-Mobile, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Microsoft, CISCO, SAP, VMware, Emirates NBD, Raiffeisen Bank, Societe Generale, Credit Agricole, Rauch, Teekanne, USAID and others. He is the Head of Neuro Consulting Services at OptimalHRGroup, offering neuro-research, neuro-advisory and neuro-training services. In 2017 he co-founded a cutting edge applied neuroscience startup, Trizma Neuro. He is Professor of Practice at the University of York European Campus, City College, in Greece. He is also the Chairman of the People Committee at the World Innovation and Change Management Institute in Geneva, Switzerland, and a Visiting Professor at the School of Economics and Business of the University of Ljubljana, Slovenia. Dr. Nikolaos Dimitriadis is a strong advocate of brain-based solutions to business and social challenges.