Ράνια Λέχου

Experience

2016 – 2023
Marketing Director of Eau Thermale Avène – Pierre Fabre Hellas

2010 – 2015
Training Director – Pierre Fabre Hellas

2003 – 2010
Trainer & Merchandising Manager – Pierre Fabre Hellas

2000–2003
Assistant Pharmacist in 2 Pharmacies in Athens, Greece

1996 – 1999
Intern – Clinical Pharmacist – Amiens-Picardy University Hospital

2016-2023
Brand management was my main responsibility.
This involved creating the marketing plan, monitoring the budget, managing expenses, conducting rolling forecasts for sales and expenses, planning, and executing trade marketing, brand merchandising at point of sales (POS), as well as developing and implementing the digital action plan.
I was also the global export Manager for the filiate (Cyprus, Albania, Montenegro) – marketing plan, training, presentations, pricing strategy.

During the past 7 years, I successfully increased the brand’s revenue by over 6 million. Additionally, the brand’s market share grew by 1.2%. I also played a key role in modernizing and medicalizing the brand.
The ANTIAGE category of the brand experienced a fourfold increase in sales (sell-in) over these 7 years.

2003 – 2015
In my 13-year tenure as Director of Training, I attended several seminars, including Sales Techniques, Brain-Friendly Communication, Merchandising, Hygiene & Cosmetology, Dermatology, Geriatrics, and Dermatological Care for Oncology Patients. These seminars were organized by the University Pierre Fabre.
Furthermore, I was awarded the Innovaction Prize within the Pierre Fabre Group worldwide for my project on Brain-Friendly Communication at POS.

Education

• 2000 D.E.S.S (Specialized Graduate Diploma) – Molecular Biology –
Faculty of Pharmacy, Jules Verne University of Picardie

• 1997 Doctor of Pharmacy –
Faculty of Pharmacy, Jules Verne University of Picardie
Graduated with highest honors.

• 1997 Certificate in First Aid from the Red Cross.

Communication

Proficient in effectively communicating with and motivating marketing and sales teams. Experienced in delivering impactful presentations to sizable audiences of more than 200 professionals, including pharmacists, doctors, nurses, and midwives. Conducted multiple seminars over the past 20 years, showcasing expertise in presenting to diverse audiences.

Leadership

Managed a team of 32 colleagues, emphasizing trust, motivation, and effectiveness in our working relationship. Collaborated with numerous external collaborators, including set designers, graphic designers, technicians, IT professionals, pharmacists, and healthcare professionals such as dermatologists, pediatricians, allergists, general practitioners, and oncology nurses.

Languages

Greek – mother tongue
French – bilingual
English – fluent